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First general director of Azercell Erdal Durukan appointed head of business area Eurasia of Teliasonera company.

Baku, November 20, 2006

“TeliaSonera” (Nasdaq: TLSN- News; STO:TLSN) (HEX:TLS1V) will as of January 1, 2007, introduce a new organization comprising of four business areas. Four Business Areas As of January 1, 2007, “TeliaSonera” will have four business areas: Mobility Services, Broadband Services, Integrated Enterprise Services and Eurasia.

Since the merger in 2002, “TeliaSonera”, the total net sales of which combining all business areas and including eliminations add up to approximately SEK 90 billion ($12,7 billion) has developed into one of the more profitable and financially strong operators in Europe. Owing to structural changes, “TeliaSonera” will reach a significant progress in field of mobile and broadband services and will also advance at the Eurasian markets. The new organization will correct its business goals and eliminate obstacles to increase profit and accelerate pace of development.

"It is now time to take the next step and adjust our way of working to focus on these very clear growth areas," comments “TeliaSonera” President and CEO Anders Igel. "Our new organization is designed to achieve maximum leverage for profitable growth, and speed in the implementation of our strategy. With four focused international business areas we also create the necessary prerequisites to further achieve natural cross-border synergies. We believe the new focus will enable us to reach sales of around SEK 100 billion ($ 14,1 billion) in two years with maintained good profitability."

These new business areas will focus on optimizing customer service and offerings within each respective sector and across borders. With total responsibility for the full business process within well-defined areas, the ability of each business-area management to make rapid decisions with complete power of execution is ensured. Customers will still meet one company, for example via common local web-sites, one customer service number and by usage of common customer information system. Prioritized areas with defined responsibilities will be converged and combined services and content services such as TV via broadband and TV in a mobile terminal.

The new focus is aimed at stimulating growth through clear responsibilities. Services will be developed closer to customers, competence across borders and units will be utilized more effectively and migration to new services will be speeded-up. Efficiency is improved by focusing on cross-border synergies in the international business areas, through faster and easier decision making, the separation of process and IT-support between mass market services and high value enterprise services as well as clearer target setting and benchmarking.

Business Area Eurasia The business area comprises the “Fintur” (74%) operations in Kazakhstan (“Kcell”), Azerbaijan (“Azercell”), Georgia (“Geocell”) and Moldova (“Moldcell”). The business area also is responsible for developing TeliaSonera's shareholdings in Russian “MegaFon” (44%) and Turkish “Turkcell” (37%). The main responsibility is to create shareholder value and to exploit penetration growth in each respective country. In total these operations have 70 million customers as of end of Q3 2006. The number of employees in the “Fintur” operations amounts to 2,000 with sales of SEK 8 billion ($1,1 billion).

The business area will be headed by Mr Erdal Durukan, currently President of “TeliaSonera” Eurasia. Being a honorary consul of Swedish Kingdom in Azerbaijan since 1998, Mr. Erdal Durukan created “Azercell Telecom” JV, the first in Azerbaijan GSM mobile communication operator, and was its general director during a long period. While he was working in Azerbaijan, Mr. Erdal Durukan has contributed not only to development of economy, but also education, health and cultural fields of our country.

During the period of his work “Azercell” has become known not simply as a commercial enterprise, but also as a company implementing social projects in Azerbaijan. He was actively involved in the establishment of “Umid Yeri” (House of Hope) children’s home, which is still supported by “Azercell” and is among numerous social projects implemented at the initiative of Mr. Erdal Durukan in Azerbaijan.

Owing to “Azercell Telecom” JV and Mr. Erdal Durukan, Azerbaijan was recognized at the international mobile communication market. Mr. Erdal Durukan, who has contributed into development of the country’s telecommunication sector and worked here five years, always feels himself as Azerbaijani citizen.


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